Customer Experience

3 Strategies to Ensure Customer Success

October 30, 2015

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Measuring the customer experience is an experiment based on revenue, customer feedback and educated guessing. Without a proper strategy in place at the beginning of the customer experience, your brand reputation will suffer. And unless you are rigorously benchmarking goals, you won’t understand why all of your efforts are unsuccessful.

The customer is the most important part of every business, and having a customer success strategy in place is the only way to ensure return visits to your business locations. In addition, the customers who are already loyal to your company will bring other customers in as well. Implementing a customer success strategy is the only way to ensure long-term growth and success of your business.

Here are three strategies to help you with customer success:

1. Educate Your Customers

It may sound odd, but you need to educate your customers if you want them to be involved with your products and services. Educate your customers by organizing field marketing events and conferences they can get involved in. You should offer customers information about your product or service, which shows the customer your solution has value and aligns with best practices, according to ClientSuccess.

Customer education goes both ways. Leverage public events to educate yourself about the customer needs and learn how you can better solve their problems. During events, you have the opportunity to find out what your customers want to improve your services and products.

“Customer education goes both ways.”

“Making sure your customers have the latest education about your products and services, as well as industry marketing material, will instantly help ensure that your customers know you’re in it for them,” said Teresa Becker, owner of Teresa K. Becker Consulting, in a ClientSuccess article.


2. Benchmark Customer Success with Quantitative Data

Every business needs to set some goals, and some of those goals must include the customers and their satisfaction levels. It’s important to set and benchmark goals — that way you will always know if you are below or above your standards and where there is a need for improvement.

You should always lead your activities based on a set of values, which, of course, can be modified if the results don’t come out as you expected. If you don’t know how to benchmark your goals, take a look at the customer satisfaction benchmark released by Zendesk, as they have four different types of customer service solutions. See which solution fits your situation best and start benchmarking.

3. Listen and Respond to Customer Feedback

Customer feedback is probably the most important source of information you can get for your business. The feedback will show if your services and products meet the needs and requirements of your customers. From feedback, you can also come up with ideas for future services and products. There are a number of customer feedback tools you can leverage in different ways to make sure your customers are successful.

A reliable customer success strategy will have a customer feedback loop – or a mechanism that will follow the entire lifecycle of a client in your company. You should have technological tools that will help you with efficient assessment and tracking valuable information. But it’s also important to have human contact with your customers. Customers do not like getting in touch with robots or machines, and will always feel more appreciated if a representative of the company will take care of their concerns.


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