June 10, 2021

Comprehensive Review Management and Data Insights with ReviewTrackers and Kantar

an image of the reviewtrackers and kantar logos side-by-side to symbolize a new partnership

ReviewTrackers, the award-winning customer feedback software that helps businesses transform the customer experience, announces its partnership with Kantar Germany, the world’s leading data, insights, and consulting company.

Through this collaboration, customer and employee feedback from 100+ review sites is now available to Kantar clients for the most comprehensive online reputation management platform. Clients have access to the combination of experiential data gathered via platforms, such as Qualtrics, and operational data to help improve the overall customer experience and stand out from their competitors.

“Partnering with ReviewTrackers helps our clients get an even better understanding of customers and employees by combining not just quantitative experiential data (X-data) and operational data (O-data), but also qualitative data from the latest online customer reviews,” says Barbara Thym, Head of CX for Kantar Germany.

Alexander Spatz, Business Development Head for Kantar Germany adds, “This partnership enables our clients to efficiently manage and respond to reviews in real-time. There is a significant impact that responding to customer feedback has on your business’ reputation as well as how the world sees your brand. Together, our partnership empowers businesses to strengthen their offering, build brand trust, and improve the customer experience to help drive acquisition and retention.”

Customer review data shows 94% of consumers said an online review convinced them to avoid a business. By using data-driven insights and managing and responding to their online reviews, businesses can better understand and improve customer and employee experiences, build trust, and drive acquisition and retention.

“By partnering with Kantar, we provide businesses expanded access to data and information to better manage and understand their brand’s online reputation,” says ReviewTrackers Director of Partnerships Dylan Lehotsky. “Businesses can leverage these deeper insights to improve the customer and employee experiences, develop data-driven acquisition and retention strategies that drive revenue, and position them as an industry leader.”

About Kantar

Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique, and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.

About ReviewTrackers

ReviewTrackers empowers over 175,000+ business locations to understand their customers better through advanced review and customer feedback technology. ReviewTrackers solutions allow for analyzing, amplifying, and maximizing customer feedback to accelerate customer acquisition and improve customer retention while driving more authentic connections with customers. Follow ReviewTrackers on LinkedIn or Twitter to get updates on the product and company.

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