April 26, 2021

Seamless Software Brand Management with ReviewTrackers and G2

an image showing the logos of g2 and reviewtrackers new partnership

ReviewTrackers, the award-winning customer feedback software that helps businesses transform the customer experience, announces its partnership with G2, the world’s largest tech marketplace where businesses can discover, compare, purchase and manage the software they need to reach their potential.

Historically, ReviewTrackers customers have had the ability to add on software brand monitoring to pull G2 reviews into their dashboard. Through this partnership, ReviewTrackers and G2 customers can take advantage of in-app responding to their G2 reviews within the ReviewTrackers platform. Brands can now view, manage, and respond to their software reviews from G2 all in one place, providing insights and enhancing customer loyalty.

“In an era where customer voice is critical, review collection is only half the battle,” states Mike Weir, CRO, G2. “The social proof from actual users is table stakes. Customers invest almost 50% more with businesses that both display reviews and actually respond to them. Companies that create a real conversation with their customers and the market are more trusted. Giving ReviewTrackers customers the ability to respond to their G2 reviews right from within the ReviewTrackers app is a critical feature for businesses looking to make customer feedback a priority — as well as a chance to earn more trust and opportunities.”

According to G2 and Heinz Marketing, 92% of B2B buyers are more likely to purchase after reading a trusted review. By managing your software brand reputation, you drive revenue and learn how to build customer loyalty by understanding and listening to the voice of the customer. You also stay competitive with other tools in the market by requesting product and experience feedback.

“Reviews are a driving force of a brand’s reputation,” says ReviewTrackers CEO Chris Campbell. “Brands can no longer ignore the voice of their customer, as their success is dependent on it. Our partnership with G2 helps software brands better connect with their customers and increase loyalty with in-app responding to G2 reviews, helping them manage their online reputation, drive customer acquisition, and improve retention.”

About G2

Headquartered in Chicago, G2.com is revolutionizing the way businesses discover, buy and manage software and services. More than three million users per month rely on G2 to help them find and buy the best software for their businesses. The platform has more than a million verified reviews and $100M in total funding invested by IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, and industry leaders and founders. G2’s customers include Amazon Web Services (AWS), IBM, and Zoom. Its most recent funding, a $55M Series C, was announced in October, closely followed by the company’s acquisitions of Siftery and Advocately.

About ReviewTrackers

ReviewTrackers empowers over 175,000+ business locations to understand their customers better through advanced review and customer feedback technology. ReviewTrackers solutions analyze, amplify, and maximize customer feedback to accelerate customer acquisition and improve customer retention while driving more authentic connections with customers. Follow ReviewTrackers on LinkedIn or Twitter to get updates on their product and company.

Sign up for our newsletter

Get tips, tricks, and insights from the ReviewTrackers blog delivered to your inbox every week.