Reviews

How to Get Customer Reviews at the Point of Sale

May 30, 2018

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You’ve just finished servicing a customer’s car. You two talk about the weather, how it’s going to be the perfect day to take the car for a nice drive. The customer pays and is ready to walk out. Before the customer leaves, though, you say, “Hey, would you like to review us?”

The customer says, “Yes. Where?”

While a verbal ask is one way to get customers to review your company, there are also automated ways to get customers to review you online at the time of purchase. But first, why do you want to generate reviews? Because getting reviews on a consistent basis is an important part of building brand awareness and giving consumers a research tool when they search for a business like yours. 

Sync Your Point-of-Sale System With A Customer Review Software Solution’s API

Ziebart, an automotive aftermarket franchise company that provides detailing, films and protection, has integrated its point-of-sale system with the ReviewTrackers API.

Larisa Walega, director of marketing of Ziebart International Corporations, says, “Once a customer’s invoice has been closed through our POS (point-of-sale), an email is automatically sent to the address the customer provided, asking them to rate their experience using the Net Promoter Score (NPS) methodology.”

Ziebart has sent a total of 14,251 review request emails.

“We’re encouraging store owners to show more initiative in asking for reviews from our customers,” she says. “Starting the conversation and being able to direct the customer to leaving a review is helping tremendously. The process has been streamlined with the addition of the ReviewTrackers API into our point-of-sale software.”

Send a Review Request Immediately Via Email or SMS

When a customer leaves your store after they purchased a product or service, you can sync up your point-of-sale system with a review software to send review requests shortly after the point of sale via SMS or email. 

Use An In-Store Kiosk Mode at Point-of-Sale

To get your customer’s contact information, give the customer a tablet toward the end of their visit. With ReviewTrackers, this way of getting a customer’s contact information is called Kiosk Mode.  If you use a review management solution like ReviewTrackers, then the customer’s information will automatically be kept in the solutions’ dashboard once they enter their information. 

What Customer Reviews Can Do For Your Business

Customer reviews are an important research tool for consumers. And reviews help businesses get insights into the customer experience.  

According to the 2018 ReviewTrackers Online Reviews Survey:

  • 63.6 percent of consumers say they are likely to check online reviews on Google before visiting a business.
  • 94 percent of consumers say an online review has convinced them to avoid a business.
  • 53 percent of customers expect a business to respond to negative reviews within a week. But 63 percent say that a business has never responded to their review.

Getting customer reviews at the time a customer purchases a product or service is a great way to increase the amount of reviews you have. This will help with search engine results, star rating, and consumer research.

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