Why Delete Reviews on Vitals?
The website Vitals.com lists over 1 million doctors in its database, plus over 9 million ratings and reviews, making it a definitive source for the healthcare community.
Vitals also serves as a unique platform for healthcare marketers looking to connect and engage with patients, improve online visibility, and build their professional reputation.
However, it can’t be helped that sometimes, a doctor listed on Vitals receives negative reviews and low ratings. This may trigger a desire to remove or delete Vitals reviews — especially given their undeniable impact on the decision-making process of healthcare consumers.
According to research:
- 60 percent of all adults have used the Internet to look for health information or information about healthcare providers.
- 62 percent of healthcare consumers turn to reviews in order to find a new doctor.
- Approximately 8 out of 10 patients (82 percent) say that reviews influence their willingness to be treated by a doctor.
In response to the question, “Is it possible to delete Vitals reviews?”, the short answer is yes, it is possible.
But before you go ahead and attempt to delete every single review that you wish you didn’t have on your Vitals profile, let’s take a closer look at the site’s review program and policies.
A Quick Guide to Vitals Reviews
Under Vitals’ reviews policy, users or patients have a 5-star rating system at their disposal when giving feedback on a doctor.
In addition to an overall rating or score, users can also give a rating across different categories such as:
- Accurate Diagnosis
- Friendly Staff
- Easy Appointments
- Appropriate Follow-up
- Wait Time
On Vitals, users and patients are only allowed to submit one review of a specific doctor every month.
Why? It’s the site’s way of ensuring that reviews provide an accurate picture of recent patient experiences with a doctor. This also prevents those with a grudge from spamming a doctor’s Vitals profile page with inaccurate ratings and reviews.
For privacy reasons, anonymity is given to users when they post reviews on Vitals.
How to Delete Vitals Reviews
To be clear, there is no “Delete Review” button that you will find next to individual reviews on your Vitals profile page.
What you can do is report the review to Vitals and give the reasons why the review should be removed.
Here are the conditions that need to be met before you can submit a report and ask to delete a Vitals review:
- If the review is written for someone else (another doctor)
- If the review is written by an employee
- If the review contains third-party names
- If the review harasses, threats, abuses, or harms
- If the review is promotional
- If the review contains sexually explicit content
To report a review on Vitals and request its deletion, click on the “Report Abuse” option next to the review in question.
Besides Deleting the Vitals Review, What Else Can You Do?
Negative reviews are inevitable, even for the world’s most successful and experienced doctors. According to research, patients are 34.7 percent more likely to leave reviews about their physician after a negative experience.
If you are unable to delete the review on Vitals, you still have an opportunity to change the patient’s sentiment or have the review updated by responding to the review.
How to respond to Vitals reviews
To be able to respond to reviews on Vitals, you must first claim your profile by visiting: https://www.vitals.com/signup/claim. Fill out the form with your business or practice information then submit.
Say thank you. Show patients that you appreciate and value their candid feedback. Something like “Thank you for your review. I’m sorry to hear you had such a frustrating experience, but I really appreciate you bringing this issue to my attention” could go a long way in minimizing the potential negative impact of the review.
Apologize and sympathize. Saying sorry shows that you care about your patient’s experience, and that you’re not too proud to own up to your mistakes. Even if it’s not your fault, and there will be times when this is true, say sorry anyway.
Make things right. Avoid cookie-cutter responses that do not resolve or address any specific issues raised in the review. Communicate any changes or improvements you have made or will make as a result of the patient’s feedback.
Observe HIPAA compliance. With the Health Insurance Portability and Accountability Act (HIPAA), which is designed to safeguard patients’ health information, healthcare marketers must be able to respond to Vitals reviews without referring to any specifics about medical care or the patient’s identity, which could be construed as “patient data.”
Your review response shouldn’t break confidentiality. At the same time, craft your response in such a way that it demonstrates your genuine desire to engage with the patient and solve the problem.