Technology is shaking up the restaurant and foodservice industry. The end-to-end guest experience — from research and reservations to ordering, delivery, consumption, and payment — can now happen in a handful of screen taps or mouse clicks. Satiated with choices, consumers are demanding innovation in ways that drive industry trends, menu offerings, and entire operations.…

More consumers than ever are discovering great restaurants through social media. It therefore makes sense that a growing number of restaurants are integrating social media into their restaurant marketing strategy. According to Cornell University, approximately 75 percent of independent restaurateurs use social media to attract diners, and as much as 59 percent of chain restaurants…

Travel planning has changed. With limitless sources of information accessible in an increasingly social world, travelers have essentially become their own agents. Just ask any Web-searching, iPhone-brandishing, Instagram-loving traveler who fires up Google, TripAdvisor, Booking.com, or Travelocity to find hotels, Expedia and KAYAK to book flights, Lonely Planet or Fodor’s to finalize itineraries and tours.…

Is there a way to remove or delete a Google review? It’s a question that we here at ReviewTrackers have been asked numerous times, by customers and readers alike. And it’s a question that’s typically asked with some measure of frustration: after all, if you’re managing a business, a negative review on Google can blemish…

If you’re looking to improve your business performance on social media, it’s important to know how your competitors are doing and how you’re measuring up against them. Conducting competitor analysis doesn’t have to be hard. This post will talk about how you can monitor the competition based on their activity on Facebook. Why Do Competitor…

Last month, Harvard Business Review published a report exploring the true quality of online reviews on websites like Yelp, TripAdvisor, Facebook, Google, and Glassdoor. According to the report, reviews typically have a distribution of opinion that is “highly polarized, with many extreme positive and/or negative reviews, and few moderate opinions.” Indeed, it is not unusual to…

Some businesses are still reluctant to embrace online customer reviews posted on sites like Yelp, Google, Facebook, and TripAdvisor. Maybe one of the previous comments they saw had caused a little PTSD. Or maybe there aren’t enough reviews coming in for management to make a fuss about. It could go the other way, too: too…

Today’s business leaders understand that their organization’s ability to attract and retain top talent is key to company success and growth. That’s why employer branding has increasingly become a key area of focus for organizations. Here are some stats that highlight the growing importance of having a strong employer brand: 94 percent of candidates are…