Attracting top talent isn’t as simple as posting job opportunities online and waiting for top candidates to beg you for an interview. According to Indeed, 86 percent of HR managers struggle to find the right candidates, while 53 percent admit to hiring less-than-qualified people just to fill employment gaps. Unless you’re an HR leader for…

Citations are an important part of any local business’ ability to market themselves in an organic and effective way. They’re definitely your best friend if you’re trying to improve your visibility on local search engine results pages (SERPs), or when you’re looking to protect and strengthen your online reputation across multiple digital properties. There are…

Here at ReviewTrackers, we are committed to helping businesses transform the customer experience — by making it easy and simple to track, manage, and analyze online reviews and customer feedback. As part of this commitment, we have been working with Hootsuite to bring the best customer feedback management experience to the world’s most widely used…

Shelf life of reviews vs. social posts

Here at ReviewTrackers, we believe in online reviews and customer feedback as an important source of learning for all kinds of businesses — from SMBs to enterprise-level organizations with hundreds or thousands of locations. We also understand the many ways reviews can generate critical customer data and intelligence, which in turn can equip organizations with…

This article was written by Victoria Greene, a freelance writer and brand consultant. She writes her own blog VictoriaEcommerce, where she shares her best tips for gaining honest customer feedback. Your brand’s reputation matters. 4 out of 5 Americans read reviews before making purchases online and 84 percent of people trust online reviews from strangers as…

Thanks to the rise of websites like Glassdoor and Indeed.com, more and more employees are making their voices heard. They’re rating their interview and employee experiences. They’re talking about the pros and cons of the job and sharing details of their working lives. They’re expressing their feelings about their CEOs and leadership team with a…

Thanks to the growth of sites like Yelp, TripAdvisor, Google, and Facebook, online reviews have become one of the most important factors influencing consumers’ purchase decisions. It isn’t just customers who are writing reviews of businesses. Employees are making their voices heard, too. Reviews (and Your Responses) Can Boost Your Employer Brand A key part…