In today’s age of customer reviews and online word-of-mouth, brand reputation is shaped not only by what a business says about itself, but also (and probably mostly) by what its customers are saying online about the business. While this may make you feel like you have little control over how potential customers perceive your brand,…

More and more people are using their smartphones and computers to discover great businesses close to their location. Hence, the rise in popularity of “(business) near me” searches, such as the kind pictured below: Want to catch the attention of these “near me” searchers? Here are helpful tips on how to rank for their search…

Here at ReviewTrackers, we are committed to helping businesses effortlessly manage their online reviews, in ways that save time and maximize productivity. As part of this commitment, we’ve been working hard to build new integrations and deliver a customized ReviewTrackers experience that meets the unique and evolving needs of our diverse community of customers. By…

Today’s top brands are finding ways to harness user-generated content (UGC) to boost the effectiveness of their campaigns. Whether it’s in the form of a consumer-written blog post, a 5-star review, a YouTube video, an Instagram photo or story, or a social media comment, UGC can add great value to your marketing efforts and initiatives…

If you’ve ever tried your hand at marketing any business or brand online — in search and on social media — you’re likely to have heard of “user-generated content” or UGC. What exactly does this term mean? And why is it getting thrown around a lot in so many marketing conversations? To help you more…

For businesses of all kinds and sizes, local search engine optimization (SEO) is one of the most effective ways to drive traffic and purchase. A strong local search presence can help your company attract customers without spending tens of thousands of dollars in traditional advertising. In fact, according to research: 92 percent of users choose…

This article was written by Victoria Greene, a branding consultant and freelance writer. On her blog, VictoriaEcommerce, she shares tips on ecommerce and how writers can develop their craft. She is passionate about using her experience to help brands grow their business the right way. Investing in reviews means investing in the customer experience. In…

It’s 2018. In all honesty, will you make dinner reservations at a restaurant without checking Yelp or Facebook? Will you book a luxury suite at a hotel without first consulting TripAdvisor? Will you entrust your health and well-being to a doctor without looking at her profile on Vitals or Healthgrades? And will you watch the…