Your organization’s ability to build a strong employer brand is a major growth driver. But it takes more than posting job openings on LinkedIn or designing a fancy Careers page to create a brand that resonates with job seekers. To understand what it takes to attract the best possible talent, let’s take a look at…

Online reviews on websites like Google, Facebook, Yelp, and TripAdvisor can make or break your company’s brand reputation. According to research, 9 out of 10 consumers believe that reviews are more important than any type of information provided by a salesperson; if a company’s reviews are negative, 4 in 5 will reverse their purchase decisions…

Online reviews play a major role in shaping the purchase decisions of today’s consumers. Regardless of whether they’re choosing a new restaurant, a hotel, a car dealership, an insurance provider, or even a company to work for, people rely more than ever on the opinions of others — such as those voiced in online reviews.…

This article was written by Sonal Patil, a research analyst who loves to deal with market data at a market research report-providing firm. She is keen on learning and analyzing different markets. Between customer acquisition and customer retention, which is more valuable? You could say that both are equally important because retention happens after the acquisition.…

Attracting top talent isn’t as simple as posting job opportunities online and waiting for top candidates to beg you for an interview. According to Indeed, 86 percent of HR managers struggle to find the right candidates, while 53 percent admit to hiring less-than-qualified people just to fill employment gaps. Unless you’re an HR leader for…

Citations are an important part of any local business’ ability to market themselves in an organic and effective way. They’re definitely your best friend if you’re trying to improve your visibility on local search engine results pages (SERPs), or when you’re looking to protect and strengthen your online reputation across multiple digital properties. There are…

Here at ReviewTrackers, we are committed to helping businesses transform the customer experience — by making it easy and simple to track, manage, and analyze online reviews and customer feedback. As part of this commitment, we have been working with Hootsuite to bring the best customer feedback management experience to the world’s most widely used…

Shelf life of reviews vs. social posts

Here at ReviewTrackers, we believe in online reviews and customer feedback as an important source of learning for all kinds of businesses — from SMBs to enterprise-level organizations with hundreds or thousands of locations. We also understand the many ways reviews can generate critical customer data and intelligence, which in turn can equip organizations with…