If you are a healthcare provider or healthcare marketing professional, then you are most likely aware of the influence online reviews have on potential patients when it comes to selecting a practitioner or medical facility. After all, we exist in a highly competitive environment where patients have many choices and tools to help them identify, and…

The number of review sites available to customers who want to voice their opinion about a business or product just keeps growing by the minute. Business owners and marketers hoping to manage their online reviews and customer feedback can easily become overwhelmed, especially if they are unable to prioritize their time and resources. Online review management has therefore…

Robert Anthony Andrews is a physician in the North Shore-LIJ Health System at Lenox Hill Hospital in Manhattan. The 15 “patient comments” posted on North Shore-LIJ’s website are all positive, which is not surprising, with one reviewer describing Dr. Andrews as “amazing.” Another reviewer writes, “Dr. Andrews is a consummate pro who shows genuine care for his…

Review sites such as ZocDoc can help doctors connect with up to 30 new patients per week. Medical practices are constantly under pressure to manage costs. For many, this is a balancing act that places incredible demands on clerical staff, who are often tasked with completing complex paperwork associated with claims, approvals, and medical record…

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Yelp recently announced an enhancement to their online reviews platform, aimed at facilitating ecommerce for boutique retailers. The feature is available through a direct partnership with Shoptiques.com, a platform that houses over 1,000 boutique stores across hundreds of cities in the U.S. In addition to connecting with Yelpers, boutiques will have their products featured to millions…

When we think about third-party review sites focusing on medical providers, we are inclined to perceive the websites as bidirectional, mainly benefiting patients by providing unbiased feedback about providers, and benefiting providers by allowing them to connect with potential patients. Much like changes in other marketplaces, changes in customer feedback have impacted the healthcare industry,…

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For most location-based businesses, local search engine optimization (SEO) is either a mystery or a constant uphill battle. Sometimes, both. Designing an SEO-optimized website and developing a marketing strategy which is conducive to good visibility can be time-consuming, costly, and difficult to maintain. In the past, we have explored how having a diversified presence across the…