The best local SEO tools can help you improve your local search performance, automate a number of SEO tasks, build your online reputation, and drive in-store traffic and sales. They should also help you more effectively build and manage your citations. Why Build and Manage Citations? In the context of search engine optimization, a “citation”…

For businesses that hope to drive traffic to their storefronts by harnessing the power of local search engine optimization (local SEO), citation building is key. What is Citation Building? As one of the pillars of local SEO, citation building is the process of submitting your business information online — most importantly, your business Name, Address,…

These days, it’s hard to imagine how we ever got along without smartphones. Calculators, road maps, databases, photo albums, and even credit cards can all live in a single space the size of our hand. And since we can access all of those things — and more — with a few swift taps, it’s no…

Key Takeaways from ReviewTrackers Local Search and Online Reviews Survey 2017 Over 50 percent of consumers often or always check out online reviews, while only 34 percent seek out information on discounts and pricing. 36.4 percent of consumers agree that Google reviews, reviews on other websites, and local search rankings are the most important factors…

We Stand For Equal Pay. In the U.S., women earn about 76 cents per dollar earned by men on average, but the causes of the gender pay gap are a bit more complicated. Empowering Women in Tech According to “The Future Tech Workforce: Breaking Gender Barriers” an ISACA Global Survey Report, respondents listed the top five…

Customer-Journey-Map

Without context, customer data is useless. We’ve seen this before when we collected online reviews from 51 Carmax locations. A customer journey map is a tool that provides critical insights necessary for success – from customer acquisition to retention to customer advocacy. Customer Journey Map, Defined By mapping the customer journey, brands get a high-level…

Introducing the ReviewTrackers Academy

The ReviewTrackers Academy is now accepting new students. Learn more and sign up for free at ReviewTrackers.thinkific.com. The Customer Experience Management Training & Certification, as part of the ReviewTrackers Academy, helps marketers and online customer service specialists achieve a deeper, more meaningful relationship with their customers by providing a robust online education and actionable takeaways…