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The Apartment Ratings Manager Center is more than just another way to claim and manage property listings. If managed correctly, you can use it to interact with residents and find ways to improve the living experience.
The massive audience base means that you’ll need a property page full of positive reviews and ratings. Here’s how to do it.
Create An Apartment Ratings Manager Center Profile
Any user can add a property listing for free on the website, but only those who sign up for an Apartment Ratings Manager Center profile can manage the information and reviews that appear for that specific property.
1. Fill Out Account Information
The registration page asks you to fill in basic information for their records. The required fields include:
- First and last name
- Email address
- Company name
2. Add/Claim Your Properties on Apartment Ratings
The next step involves you putting down location information for each of the apartments you own. As always, it’s important to put down the “big three:” name, address, and place.
You can also add more information about each apartment after you finish creating your Manager Center profile.
3. Agreement and Payment
All Apartment Ratings users have to agree to a traditional User Agreement document. However, it seems that there’s more agreement legalese that managers have to comply with in order to create their profile.
As for payment, Apartment Ratings requires a one-time setup fee of $100 per “community” or property claimed. After that, you’ll pay $250 every year.
Updating Community Information on the Manager Center
Your Manager Center serves as your portal to the Apartment Ratings site, and it shows the full list of properties claimed under your company.
You can also add more information to give future renters the full details of your apartments which includes:
- The apartment name
- Floor plans
- Rent prices
- Move-in specials
- Included amenities
Chances are high that you also post your apartment listings on other sites, which makes it even more important to put the correct and accurate information on every listing site.
Correct and consistent citations help Google establish your apartment’s authority on search engine results pages, which can increase your overall online ranking and exposure.
You can also purchase leads to bring more attention to your apartments. Prices and plans are available on Apartment Ratings, but you’ll need to contact the company directly to get the full details.
Monitoring and Responding to Reviews with Manager Center
Your residents are your source of income, so it’s generally a good idea to listen to them via reviews, especially when it’s negative.
Our research shows that customers, or in this case, your residents, typically expect a response to negative feedback within a week, but 63 percent of the same group say that businesses never respond to reviews.
This is the perfect opportunity for property owners to grow their online reputation in an easy way. In fact, 80 percent of consumers believe that a business cares more about them when someone from management responds to their reviews.
With the right response to their problems, you tell tenants that you’re more than just another landlord. Other residents will see that, which can lead to a surge in reviews.
One thing to note: all manager responses also include a special sign next to their name in the text, which tells the reviewer and other users that you actually spent time reading and interacting with the reviewer.
Image courtesy of Apartment Ratings
To further bring attention to your property you can also pin or highlight a prominent review. In the Manager Center, you can see all the reviews of your property. By clicking on one of the pin icons next to each review, you can make it a highlighted review, which makes it one of the first things people see when they visit your page.
One final note about reviews: it’s always important to get more because it can affect your “percent recommended” score. Apartment Ratings will look at the reviews received over the past four years, which it will use to give you a score.
Older reviews don’t count as much, but more recent reviews – especially if they’re positive – can give you a much-needed boost in reputation.
Research shows that more recent reviews are a major factor in a customer’s buying decision. 77 percent of customers think reviews are irrelevant if they’re older than three months. A smaller group, 18 percent, are only interested in reviews from the past two weeks.
There are a few ways to get reviews from residents, but regardless of the method you use, garnering more recent reviews and ratings are important. It shows that you care about feedback from your residents and that you want to find ways to improve their living conditions.