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analyze online reviews


Online customer reviews are a terrific source of data and insights.

On a local business level, reviews can reveal a great deal about how a business is doing: what the most beloved / disliked products or services are, what kind of customer service to expect, what sort of ambiance the place has, or what the business’ online reputation is really like.

On a bigger scale, reviews can also help identify the hottest consumer trends and the coolest places to go to.

Not long after releasing the results of its TripBarometer survey, travel reviews site TripAdvisor released a list of the top destinations in the world, based on its analysis of online traveler reviews posted on the site.

The list, which is part of the TripAdvisor Travelers’ Choice Awards, takes into account the millions of reviews and opinions shared by TripAdvisor users worldwide: the quantity and quality of the reviews, as well as ratings for hotels, restaurants, and attractions. Read on to find out which places made the top 10!

(Check out: “8 Terrific TripAdvisor Tips for Businesses”)

TripAdvisor Travelers’ Choice: Top 10 Destinations in the World 2015 

Top 10: Cape Town Central, South Africa

analyze online reviews


Top attractions: Blaauwberg Beach, Kirstenbosch National Botanical Gardens, The Cape of Good Hope Nature Reserve, Robben Island. 

Top 9: Paris, France

analyze online reviews


Top attractions: Eiffel Tower, Arc de Triomphe, Moulin Rouge, Notre Dame, Marché aux Puces de Montreuil.

Top 8: Buenos Aires, Argentina

analyze online reviews


Top attractions: Café Tortoni, Teatro Colon, Puerto Madero, Recoleta, Bosques de Palermo.

Top 7: Rome, Italy

analyze online reviews


Top attractions: The Colosseum, the Pantheon, Trevi Fountain, Via Veneto.

Top 6: London, UK

analyze online reviews


Top attractions: Buckingham Palace, Camden Market, Oxford Street, Abbey Road, Sherlock Holmes Museum.   

Top 5: Prague, Czech Republic

analyze online reviews


Top attractions: Old Town, Letna Park, Prazsky Hrad, the Astronomical Clock.

Top 4: Hanoi, Vietnam

analyze online reviews


Top attractions: Old Quarter, Hoan Kiem Lake, Nha Hat Lon Opera House, One Pillar Pagoda. 

Top 3: Istanbul, Turkey

analyze online reviews


Top attractions: Blue Mosque, Grand Bazaar, Galata Bridge, Miniaturk Park.

Top 2: Siem Reap, Cambodia

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Top attractions: Angkor Wat, Pub Street, Angkor Night Market, Bayon Temple, Cambodian Cultural Village. 

Top 1: Marrakech, Morocco

analyze online reviews


Top attractions: Medina, Jardin Majorelle, Ben Youssef Madrasa, Boucharouite Museum.

“The competition among global tourist destinations has never been tougher,” said TripAdvisor spokesperson James Kay. “A combination of low average booking rates and fantastic traveler reviews on TripAdvisor has helped Asian, African and Eastern European destinations steal a march on old favorites like New York and Rome.”

The top destinations in the US, meanwhile, are (in order, from Top 1 to Top 10): New York City, NY; Chicago, IL (Woo-hoo!); Charleston, SC; Las Vegas, NV; Seattle, WA; San Francisco, CA; Washington DC; New Orleans, LA; Palm Springs, CA; and San Diego, CA.



Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.


  1. Don J

    Ouch, not a single US destination made the list. Of course we got our own separate list apart from everybody else; that almost makes it feel more obvious that we’re under-performing.

  2. Janet Krakowski

    Really? 2 cities from top 10 most violent cities to visit made the list of top traveler destination. Buenos Aires and Cape Town are know for being one of the most dangerous cities around the globe. While none of the US cities made it. I just can’t agree with your selection of the cities.

    • Jim Petersen

      I agree with Janet, there are some beautiful historical places like Moscow and Berlin who did not make the list. Also there are plenty US cities that I would visit before Cape Town. And what about the Tokyo and Beijing? This list just seems wrong. Not that I visited the mentioned places from the list, but I would certainly chose different location while populating my “must visit” list.

  3. Mark Mead

    Where are the place where you actually can have fun? In most of the cities from this list the only fun you can get is visiting old buildings and museums. Where are the places where you can enjoy in parties and nightlife?

  4. Samantha

    This is a very interesting list with several cities I would never have considered traveling too. Of course there are some obvious choices like Paris and Rome but some cities I never would have considered. I would be interested to see how they chose these cities. Some feel as though they may not be the safest travel destinations.