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More people than ever are sharing, reading, or posting reviews on Yelp.

Last month alone (January 2013), 100 million people visited the popular reviews aggregator. Yup, a hundred million. That’s a new all-time high, according to Yelp CEO Jeremy Stoppelman.

“For the first time in Yelp history,” he wrote in a company blog post, “over 100 million unique visitors came to the site in a one-month period. That’s an all-time high for traffic to the desktop and mobile site and a clear indication that people are looking for local businesses and finding them on Yelp.”

To celebrate the milestone (which comes on the heels of reports that the company’s profits are falling), Yelp released a new infographic showing other impressive stats recorded, like:

  • Also last January, 1,044,492 online reviews were written and posted on Yelp.
  • About 475,891 updates to local business listings were submitted. 

A survey of biz owners listed on Yelp also revealed that customers across all business categories spend $101.59 on their first visit (which can mean anything from checking into a hotel, ordering food at a restaurant, hiring a home contractor, making an appointment with the local dentist, or taking your car to the car wash). So if each of the 100 million unique visitors last month spent a hundred bucks at a local business, Yelp would have influenced over $10 billion in local commerce.

But the most interesting thing about Yelp’s record-breaking month is probably the fact that more mobile device owners are becoming Yelpers. And they’re very actively using the dedicated app. Check these numbers out:

  • Last month alone, 9.4 million unique mobile devices used the Yelp mobile app.
  • 61.3 percent of all photos uploaded to Yelp were uploaded from the mobile app.
  • Approximately 5.7 million directions and 2 million bookmarks were generated last month via the Yelp mobile app. 

If you’re a business owner, this set of numbers calls for an effective Yelp strategy. Don’t miss out on the opportunity to connect with potential customers who are on Yelp. First, you have to claim your business listing (if you haven’t done so yet). Then follow our awesome tips on optimizing your Yelp page. As you do so, make sure that you continue monitoring online reviews of your business, as posted by Yelpers.

In the meantime, take a quick look at the beautifully designed infographic by Yelp on their January 2013 performance.

Infographic credit:


Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.