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review management

Despite reports that its traffic could decline for the first time ever, online review site Yelp is still the top choice for consumers looking for doctors, lawyers, and home service providers.

In three separate studies by software research firm Software Advice, Yelp came out on top of the list of preferred resources for Internet users looking for reviews of local service-based businesses. Here are some highlights from those studies:

Patient Use of Online Reviews

(Source: http://www.softwareadvice.com/medical/industryview/online-reviews-report-2014/)

  • Yelp is used more often than Healthgrades, RateMDs, Vitals and ZocDoc, but is tied with Healthgrades for most trusted aggregator of reviews and patient feedback.
  • Majority of patients (61 percent) use online review sites prior to choosing a doctor; additionally, 20 percent check reviews to evaluate their current doctor.
  • “Online patient-generated content is here to stay,” said Tara Lagu of Baystate Medical Center. “We might as well use it to make ourselves better doctors. I recommend physicians encourage their patients to leave reviews and regularly examine their ‘digital footprint’ as part of maintaining their online reputation.”

How Clients Use Online Legal Reviews

(http://www.softwareadvice.com/legal/industryview/how-clients-use-legal-reviews-2014/)

  • 70 percent of potential clients will travel further to see an attorney with better, more positive online reviews.
  • When it comes to lawyer reviews, Yelp is the most popular site, followed by Super Lawyers, Martindale-Hubbell, and Avvo.
  • Majority of prospective clients (83 percent) say they use online review sites as the first step to finding an attorney.

Use of Online Reviews to Select Residential Service Providers

(http://www.softwareadvice.com/field-service/industryview/online-reviews-report-2015/)

  • Yelp is the most used online review site for home service providers, followed by Google+ Local, Angie’s List, Better Business Bureau (BBB), and Thumbtack.
  • 86 percent of potential customers would pay more for a residential service provider with better ratings, reviews, and customer feedback.
  • 96 percent find online reviews of home service providers moderately to extremely valuable.

Service-based businesses should prioritize review management 

Beyond identifying Yelp as a leader in gathering customer feedback, the three Software Advice studies highlight the importance of review management for all kinds of service-based businesses.

“Consumers highly value their dollars spent, and are typically willing to pay a higher price for what they believe is a better service or product,” said Marathon Data Systems CEO Chris Sullens. “Word of mouth… is (now) digitized, and they trust what other consumers have to say more than any marketing material they might see.”

For more info, check out these related graphics created by Yelp:

review management yelp-review-site-choice-choosing-doctors-lawyers-residential-service-providers (2)yelp-review-site-choice-choosing-doctors-lawyers-residential-service-providers (3)

(Infographic credit: Yelp Official Blog)

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.

Discussion

  1. Michael

    I have found my lawyer with the help of Yelp. Even thou her pricing is way higher then some other lawyers I found on Yelp, she is the BEST. In my case the old saying appeared to be true; If you want good service then you need to pay for it. My previous lawyer was a total failure, so I decided to go with one of the most expensive lawyers and now I am satisfied that I made the right choice.

    Reply
  2. Brian Siu

    Reading user reviews before going to doctor is essential! I’ve heard that there are few hospitals firing doctors who have majority of bad reviews, and they read reviews, before hiring new ones, if they have one, naturally.

    Reply
  3. Vince

    I never thought that yelp is so useful….61% is really high percent. But statistics results also could be false… Is it possible that yelp got 61%?

    Reply
  4. SmallBiz Sue

    I use to read reviews on yelp. There is a lot of interesting posts witch could be useful in making decisions what doctor or lawyer you’ll choose

    Reply

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