Travel reviews site TripAdvisor recently celebrated an impressive new milestone: it has now reached 100 million reviews and opinions.
(Yup. That’s a lot of reviews.)
The 100 million reviews cover more than 2.5 million accommodations, restaurants, attractions, and local businesses in over 116,000 destinations. In fact, the only country that doesn’t have TripAdvisor hotel reviews is Vatican City. (And in case you’re wondering: the attraction with the most number of reviews on TripAdvisor is Central Park in New York, with over 12,000 reviews.)
Each month, moreover, TripAdvisor generates over 200 million unique visitors; 300 million people, meanwhile, view TripAdvisor content on sites other than TripAdvisor. The online travel reviews aggregator has also built a community of 47 million members – a number that’s poised to continue to grow.
“Travelers the world over want to have the perfect trip,” said Steve Kaufer, TripAdvisor co-founder and CEO, “and nothing helps travel planning more than real reviews from people who have been there before.”
To further demonstrate just how much reviews matter – and how critical it is for businesses to monitor online reviews – TripAdvisor shared more stats that highlight the kind of impact reviews have on travelers, consumers, business owners, hoteliers, and marketers. Check out some of the numbers from the TripAdvisor for Business blog:
Reviews are social: Here’s something for those still doubtful of social media’s far-reaching influence: 35 percent of new reviews on TripAdvisor are submitted by Facebook-connected travelers.
How reviews influence decisions: Travelers spend 45 percent more time on hotel pages that have at least 50 aggregated hotel reviews. Meanwhile, 53 percent of travelers won’t book a hotel that doesn’t have any reviews.
Why travelers write reviews: 74 percent of travelers say that they write and post online reviews because they want to share a good experience with others. Only 5 percent of travelers say they focus on negative reviews to check hotel pitfalls to avoid. (Are you a hotel GM? Find out what travelers really hate.)
Online review monitoring: Almost 90 percent of hotel general managers agree that it’s critical for their staff to manage, respond to, and monitor hotel reviews on user review websites like TripAdvisor, Yelp, Google+ Local, and Travelocity. Here’s a more comprehensive list of travel review sites your business should monitor.
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