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Travel site TripAdvisor has already collected over 125 million reviews. It recently added several thousands more.

According to news reports, the travel site recently acquired Oyster, a New York-based hotel reviews aggregator that has expert reviews, photos, and travel information covering 150 cities, including Boston, Paris, Amsterdam, and Chicago, as well as resort towns like Aspen, Colorado and Bermuda in the British Overseas Territory. (Terms of the deal between TripAdvisor and Oyster were not disclosed.)

(Check out: “8 Terrific TripAdvisor Tips for Businesses”)

hotel reputation monitoring

This is TripAdvisor’s latest in a series of acquisitions: recently it acquired members-only travel community Jetsetter, online cruise booking agency CruiseWise Inc., and flight and airport information app GateGuru. According to official company announcement, Oyster, which was founded in 2008, will be incorporated into TripAdvisor’s Smarter Travel Media.

“We’re pleased to add the Oyster team to the TripAdvisor family,” said TripAdvisor CEO and co-founder Steve Kaufer in a statement. “Oyster has created some wonderful photo and editorial content of hotels in popular destinations and it will be a strong addition to the TripAdvisor brand.”

Described as a “hotel tell-all,” Oyster has expert hotel investigators that visit properties in-person, take “undoctored” photos, and write objective reviews. Before being acquired by TripAdvisor, the site had more than 10 million unique customers every year using its expert content to make hotel decisions.

Is your hotel on TripAdvisor and Oyster? Stay on top of your online reputation with ReviewTrackers, a hotel review management and reputation monitoring tool that collects reviews from all major review sites. Start your free trial to get started today!

(Image credit: Oyster.com Facebook Page)

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.

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