The Street Fight Summit (#SFSNYC) is returning this year to New York City – and we here at ReviewTrackers are proud to be a partner for one of the industry’s most prestigious and widely attended local marketing conferences.
The event, which will be held on October 20, 2015 in Tribeca, is set to showcase the best companies and industry leaders in local marketing, as well as today’s leading products, services, and technologies for local businesses. ReviewTrackers will be joined by participants and attendees from Google, Yelp, Foursquare, Zomato, Mapquest, Buzzfeed, AOL, and more.
Attending Street Fight Summit 2015? Connect with the @ReviewTrackers on Twitter or join the conversation using the hashtag #SFSNYC. If you haven’t gotten your badge yet, you may register here: http://streetfightmag.com/street-fight-summit-2015-2/#tickets.
The Latest in Local Marketing: Facts and Tips You Need to Know
Looking for ways to shape your local marketing strategy? Here are a few numbers – and tips and tricks – you need to know.
43% percent of businesses in the US have at least one incorrect or missing address
Yikes! One of the most fundamental aspects of a sound local marketing strategy is getting your business Name, Address, and Phone Number (NAP) right – as these appear on your website and your business listings across the Web. But even until now, not many business owners are aware of the impact of wrong / incomplete local data.
As much as 48 percent of consumers will have a negative reaction to finding local data or NAP that turns out to be wrong or outdated. Furthermore, 15.1 percent say they will look for another local business if they come across wrong information. It goes without saying: lost shoppers = lost sales. In fact, wrong local data is costing US businesses to the tune of $10.3 billion a year in potential sales.
PRO TIP: Ensure the consistency of your full NAP on every page of your website and on all your business listings. We also recommend that you use the Schema.org markup in order to optimize the display of your local business information.
70 percent of millennials feel a responsibility to share their customer feedback on social media
It’s useful to build your local business’ social credibility – especially if you’re looking to attract the purchasing power of millennials. But your efforts shouldn’t be limited to sending tweets, posting updates on Facebook, or uploading hashtagged photos on Instagram.
You’ve also got to be able to build buzz around your brand and drive engagement. Respond to people who leave feedback, comments, questions, and reviews. Identify your top-shared / most-liked posts and find ways to extend the reach of your content. And reach out to those who have remained quiet so that they become more vocal about your brand on social platforms. As industry expert Neil Patel says, “Users will judge your brand based on your social visibility and reputation.”
Google My Business is one of the top 3 most important factors in local search
If you still haven’t planted your business flag on Google using the Google My Business platform, now is the time to do so. Without a Google My Business account, you lose one of the 3 most important factors affecting your local search performance.
The kind of information you list on Google will have an impact on how your business appears in search results, too. Choosing the right category, having strategic keywords in your business title, selecting your service area, having the accurate location of your business on Google Maps, etc.: getting these Google My Business signals right should be one of your top priorities.
PRO TIP: Getting started? Check out our guide to claiming and verifying your business listing on Google.
Star ratings directly impact reputation
Pay attention to your online ratings and work as hard as you can to build a 5-star reputation. Why? Because these ratings have a direct effect on your revenue.
Take the restaurant and foodservice industry, for example: according to ReviewTrackers research, approximately 1 in 3 diners wouldn’t choose to eat in a place that’s rated below 4 stars on online review sites. Also, according to a Harvard Business School study, a mere 1-star increase in your Yelp rating can lead roughly to a 9 percent increase in revenue.
65 percent of customers are more likely to choose a business with positive reviews
Review management is quickly emerging as one of the most important areas of local marketing. That’s because reviews – on sites like Google, Yelp, TripAdvisor, etc. – are considered by today’s consumers as one of the most trusted sources of local business information. If reviews of your business are bad, people will be scared to visit your location – much less buy from you.
Reviews aren’t just a reputation game, either; they affect your search engine performance, too. According to a study of local search ranking factors, online review signals are one of the 7 most important factors in local SEO. The better your reviews are, the higher your rankings get – and the more attractive your brand looks.
PRO TIP: Actively monitor and manage your online reviews across all relevant review sites. Respond to customers, analyze their feedback, and craft a strategy that makes it easy for your happiest, most loyal customers to post positive reviews of your business.
Want to learn more about how you can boost your local marketing strategy? Send us a message, or even better, join us at Street Fight Summit and have a chat with the friendly ReviewTrackers team.