A new survey by Rocket Lawyer shows that businesses are looking to grow and bolster their brand this 2015.
According to the legal services company’s research, 4 of 5 small business owners are optimistic about growth this year – and many are hoping to achieve it by bolstering their brand and growing their online presence. In fact, as much as 35 percent of SMBs consider growing their online presence as the top priority for 2015, while 29 percent believe that their online brand is the biggest factor for driving business success. Many are also looking to hire marketing (27 percent) and sales (37 percent) staff in order to achieve their goals.
Other key highlights of Rocket Lawyer’s study include:
- Mobile payments. About 60 percent of survey respondents are thinking about adopting mobile payments in order to provide a more seamless payment experience.
- Millenials. Local businesses run by millenial entrepreneurs are the most willing and likely to adopt new online technologies in order to achieve growth; 71 percent of those who belong in this demographic are looking to adopt mobile payments, while 51 percent are embracing new tech because they believe these will help their businesses compete in expanding markets.
Best Practices for Business Owners
If your organization is one of those businesses that are hoping to grow bigger this year through online marketing and social media, here are some best practice tips you can follow to meet your goals:
Use the right channels. Know who your audiences are – and where they talk. Your business is already likely to be found online, but apart from popular channels like your website, Facebook, and Twitter, consider boosting your visibility by establishing and managing your presence on other relevant channels, too – including local business listings and review sites like Yelp, TripAdvisor, Google+, and Foursquare.
Set up the right policy. As you devise your online strategies, be sure to spend time crafting policies that are appropriate for your business organization. Add an extra page to your employee handbook or create a new social media policy: by doing so, employees can gain a better understanding of the ways they can effectively engage with customers on social channels and online review sites.
Track the right data. Visitor traffic and clicks are still critical, but don’t lose sight of equally important data, such as your organization’s social signals, online reviews and ratings, transaction-based data: these things can make or break your business reputation.
Get the right tools. In these times, relying on an agency or third-party marketer won’t cut it. Leverage available technologies and get the right tools for your organization. Get started with tools for social media listening (HootSuite), online review monitoring and reputation management (ReviewTrackers), and digital mobile payments (PayPal, Square, Apple Pay, Google Wallet)