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reservations

Sometime last week, we talked about how TripAdvisor began to offer online restaurant reservations shortly after completing its acquisition of LaFourchette.

Well, it seems like online travel company Priceline is not to be outdone. This week, it announced that it is acquiring restaurant reviews aggregator and reservations service OpenTable in a deal that’s reportedly worth $2.6 billion.

“Travelers are diners,” said Priceline CEO and President Darren Huston. “OpenTable is a great match for The Priceline Group. They provide us with a natural extension into restaurant marketing services and a wonderful and highly-valued booking experience for our global customers.”

(Check out: “How to Claim and Manage Your Business Profile on OpenTable”)

The acquisition will enable Priceline to offer through its site direct reservations for approximately 31,000 OpenTable member restaurants around the world.

Moreover, on a recent call with investors, Priceline executives added that OpenTable – which has its own app for restaurant reviews and reservations – will help the company improve its mobile technology as well as tap into OpenTable’s strong domestic network of local businesses in the US. (Around 15 million diners make reservations using OpenTable every month.)

Priceline’s impressive travel portfolio already includes companies like Booking.com and Kayak. Added Matt Roberts, CEO of OpenTable: “We couldn’t be more excited to join a group of brands leading in their space, and we look forward to the next chapter of our own journey as we continue to enhance the dining experience for our customers worldwide. The Priceline Group is a leader in e-commerce innovation with global expertise in online marketing and digital customer conversion across devices, and they have an exceptional track record of customer service in dozens of languages around the world.”

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.

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