As you may have read, ReviewTrackers is participating in today’s Street Fight Summit (#SFSNYC), being held at 82Mercer in SoHo, New York. The event, an annual two-day flagship activity by Street Fight, gathers local merchants, marketing professionals, solution providers, content developers, and tech companies to discuss and share ideas about local, social, and mobile marketing today.
We’ve been keeping track of the tweets hashtagged with #SFSNYC, from which we’ve gained new insights about local marketing. (The theme of this year’s summit is “The Next Generation in Hyperlocal”.) Read on to find out some of the things we’ve learned. Hopefully, the info we’ve compiled will paint a better, more accurate picture of the rapidly evolving local marketing landscape for you.
People check their phones 150 times a day on average – or once every 6.5 minutes. This comes from Qualcomm Labs (represented at #SFSNYC by Marketing and Biz Development Senior Director Cheryl Goodman), which recently completed a poll with TIME Magazine about how people are using their mobile devices today. The results of the poll also revealed that 84 percent couldn’t go a single day without their mobile devices in hand. Still don’t have a mobile marketing plan? Well, these numbers should convince you to get started right now.
24 percent of consumers are “avid local searchers”. By “avid local searchers,” we’re referring to highly tech-savvy users who own multiple mobile devices (smartphones, tablets, laptops, multimedia players), use mobile shopping apps, purchase daily deals, and consult and post online reviews on sites like Yelp, Foursquare, TripAdvisor, and Google+ Local. This is according to a white paper sponsored by Street Fight and local search firm YP. As a business owner, you might want to focus your efforts this year on reaching out to these avid local searchers: the report, after all, noted that they account for 50 percent of ALL local searches.
Nearly three fourths – 74 percent, to be exact – have purchased as a result of using their smartphone while shopping. This comes from Tim Reis, Head of Mobile & Social Solutions at Google. If you’re just about to build a mobile version of your website, don’t forget to check out our tips and tricks!
52 percent of small business owners in the US have Facebook Pages to market themselves. Yup, Facebook may be local marketing’s waking giant. This was what Street Fight’s Michael Boland asserted in a story that explored how the popular social network can be a vital factor for SMB adoption. Still don’t have a Facebook Page? Get in the game. (There’s even a new Nearby feature to help you gain competitive advantage and attract potential customers nearby.)
An estimated 70 percent of local advertising is placed by larger brands looking to reach local audiences. Global brands going local: this is the topic in one of the summit’s panel sessions. It only shows that businesses of all sizes are paying increasing attention to consumers in specific, targeted locations: how they’re behaving, what devices and apps they’re using, what they’re saying on online review sites and review aggregators, etc.