We’re not sure if you’ve noticed, but travel search engine Kayak has redesigned its homepage. But it has done more than the usual design upgrade: along with the makeover is the introduction of Kayak’s own aggregated hotel reviews.
The most interesting part is that the site is dropping TripAdvisor as a review source, relying instead on other sites like Booking.com, Travelocity, and Priceline for hotel review information. According to a company announcement, Kayak is also working on integrating review content from Expedia and Hotels.com.
As for why, no one can tell for sure, but the move probably represents the tit-for-tat thing now going on between two competitors. Remember: TripAdvisor also recently launched its own Kayak-like hotel metasearch engine. So it kind of makes sense that Kayak now chooses to have its own collection of TripAdvisor-like reviews.
“Our goal is to aggregate as much quality content as makes sense, with a focus on verified user reviews,” says Robert Birge, chief marketing officer for Kayak. “We have great respect for TripAdvisor, and we’ve had a great working relationship. However, at this time they’re not included in our aggregated review content.”
Each hotel search result on Kayak now includes summaries of favorable and unfavorable reviews on the Web, links to the original review page, and aggregated user rating scores. Meanwhile, for those who prefer the advice of experts and professional critics, Kayak continues to provide expert ratings from Lonely Planet, Travel and Leisure, and Jetsetter.
Speaking of reviews: if you’re a hotel or hospitality executive looking to monitor and manage all your online reviews from all major review sites, try out ReviewTrackers. It’s a great tool for tracking, aggregating, and analyzing user reviews from sites like TripAdvisor, Yelp, Booking.com, Expedia, Hotels.com, Travelocity, and many more.
We’ve recently introduced new features such as the new review generation service, advanced data analytics, customizable reports and data visualizations, and multiple user collaboration. We’re thrilled about the response so far from ReviewTrackers customers belonging in the hotel and travel sector. If you want to try it out yourself, or have any questions about our review management tool, hit us up via http://www.reviewtrackers.com/contact/.
Have you checked out the new Kayak yet? Here’s a screenshot of the redesigned homepage:
(Image credit: Kayak)