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Want to send a Facebook message to a stranger’s inbox? Just pay a dollar. Want to send a Facebook message to Mark Zuckerberg? Pay $100.

That’s right. Social network Facebook is now testing a new messaging feature that’s going to impose a financial cost on the message sender. According to an announcement made recently by the company, this “may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful.”

“For example,” the announcement read, “if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox. For the receiver, this test allows them to hear from people who have an important message to send them.”



Sounds great, but there may be certain people whom it may be impossible – or, to be more precise, expensive – to reach. As a CNBC story noted, it will cost a user $100 to send a Facebook message to Facebook founder and CEO Mark Zuckerberg.

“Facebook has been ramping up its efforts to create new revenue streams and one way they are doing this is by offering users more paid services, like its paid messaging system, which is still in testing,” wrote CNBC’s Cadie Thompson. “(But) it’s unclear why the social media giant is now charging some people an increased fee of $100 to direct a message to Zuckerberg’s inbox.”

Got some extra pennies in your marketing budget? Let us know if the Facebook Paid Messages feature is something you, as a local business owner, will be checking out. Even if you’re already using something like Sponsored Posts to send messages out to existing and potential customers, Facebook Paid Messages may still be a great way to respond privately to consumers who make queries, ask you questions, or post online reviews of your business.


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Migs Bassig

Migs is VP of Communications for Review Trackers. He's a writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help your business succeed.


  1. Narender Chopra

    $100 Zuck Message Is An A/B Test Of Different Messaging Price. Seems Facebook Team is trying to develop as much monetization methods as they can. We can also notice the annoying “Boost Post ” option on our pages. Seriously no one will so much hard money just to contact the Mark Zuckerberg.

  2. Nathan

    I’ve looked everywhere to find, how doni actually pay to send a message. How can you do it???