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Facebook Now Gives You the Ability to Post Online Menus to Your Restaurant’s Page

Not too long ago, we published a great list of places online where restaurateurs can post their menus. It seems like it’s time to add a familiar name to the list: Facebook.

The popular social network has announced that it’s now going to let restaurants post their food menus to their Facebook Pages.

According to the product news announcement, Facebook is using the listings service SinglePlatform to help local business owners upload and showcase what’s cooking. (Those who are already signed up for SinglePlatform’s service will have their menus automatically uploaded to their Facebook Page.)

The uploaded menus can be accessed by potential customers and diners by clicking on a Page’s “More” tab on Facebook – then, in a list of options, “Menu.”

(Check out: “Facebook Review Button: Here’s What Business Owners Should Know”)

The feature is already live for businesses in the US and Canada, with more locations and countries coming soon. If you, as a business owner, don’t yet have that capability, Facebook says that you can still upload a PDF version of your menu. Just go to your Facebook Page, click “Settings,” and click “Page Info.”

Facebook’s announcement comes just after Google launched its own restaurant menu search service. More recently, online review site Yelp introduced a free new service for enabling online restaurant reservations. As the competition heats up between these various social media platforms and online review aggregators, Facebook is taking another step forward by developing new diner-friendly features.

It’s easy to see why. Consumers are relying on online sources of information – including restaurant reviews, recommendations, and ratings – more than ever. Subsequently, it’s influencing the way business owners and execs in the restaurant and food service industry are marketing themselves. In fact, according to a recent survey by GE Capital, Franchise Finance, 56 percent of franchise owners now think that reviews on sites like Yelp, Google, and Facebook are more important influencers of store traffic than traditional advertising.

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.

Discussion

  1. Karen Garcia

    So all I need to do is to check the menu on Facebook, switch to Yelp and make a reservation and when I arrive at the location I have a seat and I don’t even need the menu to order. But where is point of doing such thing? If you thing running through the menu or waiting to grab a seat at the table is time wasting, then you should order food to your place and save the time that you have already wasted on searching through FB and Yelp!

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