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The Business of Online Automotive Dealership Reviews: A Two-Dimensional Approach

If you’re managing a car dealership, you’re likely aware of how critical your buyers’ reviews are to your business.

Well, so does DealerRater.

The popular auto dealer reviews aggregator – and rival of Cars.com and Edmunds.com – recently introduced feature enhancements to its DealerRater Certified Dealer Program. The enhancements are designed to enable car dealerships to more effectively manage and monitor auto dealer reviews posted by their customers online.

(Check out: “Automotive Business and Car Dealership Review Sites to Monitor”)

The Certified Dealer Program, a premium online reputation management tool created by DealerRater to help dealers engage the site’s user base, now includes the ability to collect reviews and ratings from third-party review aggregators and sites like Yelp, Google+ Local, Citysearch, Insider Pages, Yahoo! Local, and even Cars.com and Edmunds. Its 360Certified social monitoring platform also includes unlimited training on online reputation management best practices, as well as the ability to publish and promote selected reviews on dealers’ Facebook Fan Pages.

“Consumers today view online consumer reviews as the second most trusted form of advertising,” said DealerRater president Chip Grueter. “It is our goal to provide our Certified Dealers with the most innovative tools to build, manage, and leverage their online reputation. And this latest feature update is further testament to that commitment.”

DealerRater currently has a network of over 41,000 auto dealerships in US and Canada. The review site receives an average of 1,000 new reviews every day, giving it a total so far of close to 900,000 reviews. Given these numbers, it’s no wonder that more and more car dealers are recognizing the importance of managing, responding, and monitoring online reviews.

A recent study by mobile ad network xAd showed that, among mobile device users (owners of smartphones and tablets) who search for car products and services, 51 percent eventually go on to complete a purchase. These users typically consult dealership review sites like DealerRater to help them make informed purchase decisions.

Looking for a better mousetrap? Sign up today to get started with ReviewTrackers, a simple, fast, and easy automotive business and car dealership review monitoring platform.

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.

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