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Citysearch Partners with Yext to Power Up its Local Business Listings

One of the keys to building and developing your brand reputation is the ability to provide correct, up-to-date, and complete information to consumers and searchers who want to know more about your business.

That’s why it’s so important to claim your local business listings and review site profiles. This allows you to publish and update your information – business name, address, phone number, hours, etc. – in digital properties outside of your own website. Claiming will also enable you to assert ownership of your brand as well as respond to online reviews, comments, and customer feedback.

(Check out: Top 9 Reasons to Claim Your Business Listings and Review Site Pages)

If you’re managing a business with multiple locations – say, dozens or hundreds or even thousands – then you probably don’t want to spend the rest of your life visiting all the relevant sites one by one and claiming your business listing in each of them.

This is where a company like Yext comes in. As a “digital presence management” solution, Yext lets you claim and control your business location listings across multiple sites, maps, apps, and directories. (Another well-known solution for cleaning up your listings is Moz Local, by the Seattle-based SEO software company.)

Are Your Online Business Listings Complete and Correct? The Cost of Wrong Local Data

Yext + Citysearch Partnership

Recently, Yext partnered with online city guide Citysearch to power the listings displayed in the latter’s local search directory. Like Yelp and Google+, Citysearch also serves up online reviews and ratings of local businesses.

According to news reports, if you’re hoping to claim your business listing on Citysearch, you’ll now be redirected to Yext’s website, where this message appears:

brand reputation

“Yext has partnered with Citysearch to help you sync your listings online. Check out your custom scan report on this page to see how your business listings appear across the Internet. We can help you update your listings to make sure that your business is listed properly online.”

Previously, users were able to claim their Citysearch business listing with the help of another listing management company (Infogroup). According to Local Visibility System’s Phil Rozek, Citysearch still allows for this claiming method, despite its preference for Yext: “CityGrid (which owns Citysearch) is also fairly helpful if you call them at 800-611-4827 or email [email protected].”

Citysearch’s website also indicates that “you can correct information by unlocking or ‘claiming’ your business on the Citysearch profile page… You’ll need to verify that you own the business by entering a verification code that is sent to your business phone. Once claimed, you will have the opportunity to make edits and add content to your business profile page. If the phone number, address or other business information is incorrect you can contact Customer Service at [email protected].”

Questions, comments, concerns? Share your thoughts in the comment section below. We look forward to hearing from you!

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.

Discussion

  1. Nicholas Oli

    Everyone should claim their profiles. Yext really can help you improve your business.

    Reply
  2. Janet Krakowski

    Great news for small biz owners. By claiming your profile, your business can gain a lot. Once you claimed your business profile work on it constantly, providing fresh information. A well organized and frequently updated profile can turn to a gold mine for small business owners.

    Reply
  3. WanderingMommy

    I fully support social network and review sites. They’re absolutely fantastic for building a business. But how many do we really need?

    Reply
  4. justin griffin

    yext and citysearch are a scam. they don’t improve your on page seo, and have little influence on off page seo. And often listings aren’t corrected as they claim they will be with membership. The main problem is that their service has little to no effect on your page ranking in the serp’s where 90% of your traffic will come from, not from yext or city search.
    Don’t waste your $ on these services. Check out Moz.com. They have a listing check service that lists the most important listing sites. You can also use yexts listing check service to see where your listings are accurate, but most listings they list are partners of yext that will want you to pay to update your listing, which likely is one nobody will ever see. The most important listing sites are google, bing, yelp, yahoo, etc. Yahoo unfortunately is a paid listing and they have some affiliation with Yext as well. It seems that yext simply tricks people into paying for a bunch of useless listings and maybe a couple good useful ones. But virtually everywhere else on the internet, business listings are free, as they should be. Listings don’t get you seen, seo get’s you seen. Pay for seo that will get your site or your free listings seen. Don’t waste time money and energy hoping to see results from yext. At best you’ll be listed in hundreds of places online that are never seen and when someone searches your keywords in google you’ll still rank low, like 3-5 page or worse.

    Reply

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