responding to bad yelp reviews

No one should be scared of Yelp. Sure, the online review site is known to have an increasing impact on the revenue of a company– a 9% increase in revenue with each additional star rating– but don’t take that not as something that is out of your control, but rather as a tremendous business opportunity and a…

3 Examples of Successful Customer Engagement Strategies

Customer engagement describes the connection or experience a customer has with a company or brand, both online and offline. The importance of a customer engagement strategy on driving revenue is undeniable. More engaged customers mean higher customer retention, lower churn, increased loyalty and customer lifetime value, and greater sales and revenue. Tactics for driving customer engagement vary. Need…

Brand Experiences that Affect Customer Loyalty

Let’s face it. In order to inspire customer loyalty, your product or service has to be high-quality and competitively priced. And it has to offer compelling value. And it has to differentiate itself, in some way, some how, from a competing product or service. But beyond the product or service itself, there are number of…

gibsons steakhouse

Restaurant and foodservice industry professionals will be the first to say that we live in a kind of Yelp age: a time when diners can quickly become online critics, and what they have to say can potentially make or break a business. According to ReviewTrackers research, 33 percent of diners would not choose a restaurant…

It can be argued not many businesses think of a guest, a customer, as someone with whom to build a long-term relationship. Guests, after all, are people you sell to, and it’s easy to stay in the mindset of selling and trying to gain more of them – as opposed to keeping the guests you already have.…

automotive-case-study-reviews

Fancy TV commercials and pitches by car salespeople just won’t cut it anymore. In today’s wired new economy, online reviews written by real customers serve as one of the most valuable research tools and sources of information for car shoppers. According to research by Cars.com, 91 percent of consumers rely on online reviews when choosing…