In order to truly understand what drives consumers’ purchase decisions, it’s important to determine what makes them turn away. This is what the Local Search Association (LSA) and local marketing solutions provider YP sought to explore in a recently released report entitled “The Why Before the Buy,” which found that a range of factors involving…

8 Killer Local Marketing Tips You Probably Haven’t Tried

A strong local marketing strategy can help smaller businesses stay competitive in markets and communities that would otherwise have been dominated by bigger brands, franchises, and chains with money to spend. It levels the playing field, so to speak, and creates an opportunity for any company — regardless of size — to build and grow…

It has become common over the past years for consumers to search for a specific local business online before making a purchase decision. And when they search online, they always check out online reviews and other types of consumer-generated information. This all happens before the customer enters the buyer’s journey. According to Yelp, 85 percent of consumers…

4 Types of Businesses Impacted by Local SEO

“Chicago restaurants.” “Sushi burrito places in SF.” “Car dealers near me.” “The best doctors in Phoenix.” “Tokyo hotels with swimming pool.” “Cameras for sale in Manila.” This is how consumers today search for information online about a certain product, service, or business. They want to find out where it is or what’s nearby versus simply…