There is a vital shift happening in the business world: a growing class of savvy, empowered consumers are demanding more options, fairer prices, and better interactions across the entire customer journey. As a result, businesses across a wide range of industries are being compelled to adopt a more customer-centric approach. It’s no longer just about…

customer-experience-representative-the-top-3-qualities

Often brushed aside under the guise of customer service, customer experience representatives are a recently realized necessity for many companies. According to Harvard Business Review, customer experience is defined as “the sum of all interactions a customer has with a company.” This differs from customer service. It encompasses everything that customers are able to access,…

The Five Most Influential Leaders in Healthcare

As a marketing technology partner to enterprise brands, ReviewTrackers works closely with executives in a wide range of industries, including healthcare. It is so exciting for our team to see how the patient experience has become a top priority for organizations. At the same time, we have also been inspired by the examples of individuals…