Have you ever wondered which companies today are able to deliver the most outstanding customer experiences? With customer experience (CX) emerging as one of today’s most important business benchmarks, it’s useful to understand how winners and losers are determined by their ability to manage, measure, and improve CX. And it can be inspiring to see…

There’s a growing amount of training courses and certifications for the modern-day marketer. Not only do they help give professionals the career boost (and credibility) they’re looking for; these courses and certifications can also bring real benefits to organizations across a wide range of industries, especially at a time when the whole marketing discipline is…

There is a vital shift happening in the business world: a growing class of savvy, empowered consumers are demanding more options, fairer prices, and better interactions across the entire customer journey. As a result, businesses across a wide range of industries are being compelled to adopt a more customer-centric approach. It’s no longer just about…

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Often brushed aside under the guise of customer service, customer experience representatives are a recently realized necessity for many companies. According to Harvard Business Review, customer experience is defined as “the sum of all interactions a customer has with a company.” This differs from customer service. It encompasses everything that customers are able to access,…

The Five Most Influential Leaders in Healthcare

As a marketing technology partner to enterprise brands, ReviewTrackers works closely with executives in a wide range of industries, including healthcare. It is so exciting for our team to see how the patient experience has become a top priority for organizations. At the same time, we have also been inspired by the examples of individuals…