The Four Most Important Customer Engagement Metrics For Your Store

Creating a customer-focused organization is an essential element in building a successful company: it’s no longer just about the company and what they provide – it’s about the customer. Customers expect companies to listen to them and provide a more-than-satisfactory customer experience. In order to do this, you must organize your company in a way that…

15 Popular Review Websites Businesses Should Track

It’s 2016. In all honesty, will you make dinner reservations at a restaurant without checking Yelp or Facebook? Will you book a luxury suite at a hotel without first consulting TripAdvisor? Will you entrust your health and well-being to a doctor without looking at her profile on Vitals or Healthgrades? And will you watch Suicide…

5 Ways Restaurants Can Cater to Solo Diners

According to recent research by restaurant reservations and reviews platform OpenTable, reservations for one have grown in the U.S. by 62 percent. This makes “table for one” the fastest growing table party size nationally. “Solo dining is about treating yourself to a delicious experience and savoring every bite,” said Caroline Potter, Chief Dining Officer at…

The Customer Journey

According to consulting firm Adaptive Path, the purpose of the customer experience map is to see the customer interaction process from a strategic view. Today, customers are increasingly choosing services and products based on experiences. This makes it extremely important to map out your customer’s experience: so that you can foster operational and service improvements and…

yelp-business

Even after a little over 15 years on the Web, online review site Yelp can be mysterious and challenging to a new business owner trying to learn the ins and outs of this customer feedback channel. In fact, we receive questions specific to getting a business Yelp account activated on a daily basis. If you…

TripAdvisor Popularity Rankings

TripAdvisor has emerged as one of the leading sources of information for consumers looking to finalize their travel plans. For many hotels and hospitality executives, meanwhile, the travel reviews site has become an integral part of their strategy — serving as a platform for driving customer engagement, collecting customer feedback, building brand visibility, and growing…