There’s a growing amount of training courses and certifications for the modern-day marketer. Not only do they help give professionals the career boost (and credibility) they’re looking for; these courses and certifications can also bring real benefits to organizations across a wide range of industries, especially at a time when the whole marketing discipline is…

“Online Reviews? Researchers Give Them a Low Rating” “Soothing Ruffled Guests: Hotels Meet Threat of Bad Reviews” These are just two of the many headlines generated over negative connotations surrounding online reviews during the last two years. However, no matter the way in which you think of online consumer reviews, they are an essential part…

mobile-index

There is a very simple explanation behind Google’s recent announcement to split its desktop and mobile index. Today, most people are searching Google using a mobile device. On this relatively new medium, people are searching for answers to their queries on small screens with limited cellular data. At the same time, searchers have higher expectations…

Getting your business listed on local search platforms and online maps services is the new getting listed on yellow pages and telephone directories. By listing your business in places where consumers are looking for you, you can improve your local search rankings, drive more store visits and sales, and increase your traffic and revenue. For…

auto repair shop review management guide

Independent mechanics generate about $62 billion in annual revenue and serve two out of three vehicles in circulation. Car repair is a perfect example of an industry where reputation (and keeping a good name offline) matters more than anything else. A good name is of particular importance for independent car repair shops without the advantage…

Strategic Guide to Online Patient Feedback

In the mobile-first era, it is no surprise that consumers will go online to “do their homework” when shopping for — well, literally anything. It can be dinner at a nearby restaurant, an executive suite in a hotel out of town, a fancy new dress or a brand new car… whatever. Modern consumers are combing…

Do you know that every one-star rating change on Yelp can make a 5 to 9 percent difference in your sales? That’s one of the results from a recent Harvard Business School study which served as yet another demonstration of the increasing business impact of user-generated content on review sites like Yelp, Google, Facebook, Zomato,…