Getting your business listed on local search platforms and online maps services is the new getting listed on yellow pages and telephone directories. By listing your business in places where consumers are looking for you, you can improve your local search rankings, drive more store visits and sales, and increase your traffic and revenue. For…

Strategic Guide to Online Patient Feedback

In the mobile-first era, it is no surprise that consumers will go online to “do their homework” when shopping for — well, literally anything. It can be dinner at a nearby restaurant, an executive suite in a hotel out of town, a fancy new dress or a brand new car… whatever. Modern consumers are combing…

If you are a healthcare provider or healthcare marketing professional, then you are most likely aware of the influence online reviews have on potential patients when it comes to selecting a practitioner or medical facility. After all, we exist in a highly competitive environment where patients have many choices and tools to help them identify, and…

15 Popular Review Websites Businesses Should Track

It’s 2016. In all honesty, will you make dinner reservations at a restaurant without checking Yelp or Facebook? Will you book a luxury suite at a hotel without first consulting TripAdvisor? Will you entrust your health and well-being to a doctor without looking at her profile on Vitals or Healthgrades? And will you watch Suicide…

5 Ways Restaurants Can Cater to Solo Diners

According to recent research by restaurant reservations and reviews platform OpenTable, reservations for one have grown in the U.S. by 62 percent. This makes “table for one” the fastest growing table party size nationally. “Solo dining is about treating yourself to a delicious experience and savoring every bite,” said Caroline Potter, Chief Dining Officer at…

The Customer Journey

According to consulting firm Adaptive Path, the purpose of the customer experience map is to see the customer interaction process from a strategic view. Today, customers are increasingly choosing services and products based on experiences. This makes it extremely important to map out your customer’s experience: so that you can foster operational and service improvements and…