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In February of 2014, reports indicated that the online review site Yelp and search provider Yahoo were set to form a partnership, which involved incorporating Yelp’s listings and reviews of local businesses into Yahoo’s platform.

The partnership officially kicked off in March of 2014. In a company blog post, Yelp announced that its reviews, ratings, photos, and business information power Yahoo Search in the US.

(Check out: “YELP HELP: The Ultimate Guide to Optimizing Your Yelp Business Page / Listing”)

Business Pages on Yahoo Local Now Feature Yelp Reviews and Ratings

“With local searches making up about 25 percent of Yahoo’s search traffic, the demand for reliable local information is high, and we’re excited to make this experience even richer for Yahoo users,” wrote Mike Ghaffary, VP of Business and Corporate Development at Yelp. “Across all categories of local business, from dog groomers and day spas to nightclubs and burger joints, trusted content from Yelp’s vibrant community of locals will help Yahoo users decide where to spend their money.”

As you’ll see from the screenshot below, Yelp reviews (and a business’ aggregated rating) are already being displayed on local business profiles on Yahoo. (The review site currently has over 53 million user reviews.) Check out what’s happened to Chicago Pizza and Oven Grinder Company’s Yahoo Local page.

track business reviews

See the “813 reviews on Yelp” part? That’s one of the features that Yelp’s partnership with Yahoo brings. But there are still Yahoo Local pages without Yelp reviews: Lou Malnati’s Pizzeria, for example. (And so far ReviewTrackers hasn’t tracked any listings that merged Yelp and Yahoo data – it seems to be either one or the other.) We expect, however, that Yelp reviews of these business pages will soon be incorporated into Yahoo local search results.

Are you a business owner hoping to effectively track business reviews on Yelp, Yahoo, and all other major review sites? Sign up for a free trial of ReviewTrackers, an online review and reputation management platform for businesses looking to centralize, analyze, and generate customer reviews.

Migs Bassig

Migs is the Content Manager for ReviewTrackers. He's a creative writer who has helped numerous companies communicate more effectively online, and he loves sharing his local marketing knowledge to help brands and business succeed.

Discussion

  1. Enrique Vega

    Well Played yahoo. The yelp have amazing listing features, only the drawback is that, it will take much time to be accessed of its dashboard if you are free user. Yelp team to be work more faster if its review manually your site.

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