In February of 2014, reports indicated that the online review site Yelp and search provider Yahoo were set to form a partnership, which involved incorporating Yelp’s listings and reviews of local businesses into Yahoo’s platform.
The partnership officially kicked off in March of 2014. In a company blog post, Yelp announced that its reviews, ratings, photos, and business information power Yahoo Search in the US.
“With local searches making up about 25 percent of Yahoo’s search traffic, the demand for reliable local information is high, and we’re excited to make this experience even richer for Yahoo users,” wrote Mike Ghaffary, VP of Business and Corporate Development at Yelp. “Across all categories of local business, from dog groomers and day spas to nightclubs and burger joints, trusted content from Yelp’s vibrant community of locals will help Yahoo users decide where to spend their money.”
As you’ll see from the screenshot below, Yelp reviews (and a business’ aggregated rating) are already being displayed on local business profiles on Yahoo. (The review site currently has over 53 million user reviews.) Check out what’s happened to Chicago Pizza and Oven Grinder Company’s Yahoo Local page.
See the “813 reviews on Yelp” part? That’s one of the features that Yelp’s partnership with Yahoo brings. But there are still Yahoo Local pages without Yelp reviews: Lou Malnati’s Pizzeria, for example. (And so far ReviewTrackers hasn’t tracked any listings that merged Yelp and Yahoo data – it seems to be either one or the other.) We expect, however, that Yelp reviews of these business pages will soon be incorporated into Yahoo local search results.
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