The ReviewTrackers team is currently in San Francisco for the Launch Festival, but this isn’t keeping us from checking out what’s happening elsewhere. In fact, there’s another exciting industry event taking place right now in New York City: the Local Online Advertising Conference, which starts today (March 4) and runs until tomorrow (March 5) at the Grand Hyatt in NYC.
Organized by local ad firm Borrell Associates, the #LOAC2013 gathers a network of industry leaders for what is set to be a truly stimulating discussion on local marketing and advertising. The conference is a great venue for local business owners, advertisers, and marketers to learn more about what it takes to succeed in the highly competitive local landscape. (We’re kind of wishing we can split ourselves in two and be in SF and NYC at once, you know.)
You can view the full agenda here, but we’re giving you a heads up and letting you know that the Local Online Advertising Conference will bring fresh perspectives on topics like mobile advertising, online review monitoring, local search marketing, reputation management, and video marketing.
Some of the industry’s biggest names are also going to be there: Mike Ghaffary, VP of Business Development for leading online reviews aggregator Yelp; Dan Levy, Small Business Director at Facebook; John Trimble, chief revenue officer of personalized Internet radio Pandora; David Krantz, CEO of reviews aggregator and local advertising platform YP (YellowPages.com); Warren Webster, president of local news site Patch; and Gian Fulgoni, CEO and co-founder of Internet analytics company comScore.
(Before we forget: if you happen to be at the #LOAC2013, do extend our congratulations to David of YP, which recently marked a milestone after surpassing $350 million in mobile ad revenue.)
The Local Online Advertising Conference 2013 keynote speaker is Seth Godin, American entrepreneur and one of the world’s foremost marketing gurus. Seth will talk about the local media revolution and the ways one can address the challenges faced by businesses in today’s new media world of niches.
You can follow conference updates on Twitter by using the hashtag #LOAC2013. Meanwhile, if you’re on our side of the world – downtown SF, that is to say, for the #LAUNCH2013 – don’t be shy. Say hello to the ReviewTrackers team. If you want to chat about online reviews, hit us up with a message and dinner will be on us.